Over the course of 15+ hours, we translated goals from Post-It notes to artwork, and integrated them into our mural on-site. Attendees returned to the Allianz booth several times to check where their goal had appeared on the mural and to peek at the progress being made throughout both Exhibit Hall days of the conference. The mural was a great point of engagement not just for us as artists, but for the booth reps to make connections with attendees, capturing leads and offering services.
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